About The Application Authority

In short, we help students submit their best possible school-specific applications.

Appearing as an attractive candidate and standing out from similar applicants is about marketing a student’s performance and potential. We developed a hands-on, proprietary process to take any student’s situation and craft a story marketing their potential for success and ability to compete at the highest level in their program of choice.​ Each year, our students get into top schools across the nation.

We can also say with great pride that 100% of our clients are satisfied, and 100% of our clients have been willing to refer us.

Each member of our team has a minimum of 10 years of admissions and marketing experience, and we are committed to keeping our industry knowledge current. We maintain constant contact with admissions offices to ensure we are working with the most up-to-date information.

With demand outweighing supply, students MUST submit strong applications that set them apart from other applicants. Partner with us, and let’s make it happen.



​Every student has a strong, unique story to tell, even if he/she doesn’t realize it. We are experts at crafting that story and differentiating students amongst similarly qualified applicants.

Let’s work together to ace the app!

Click on the links to read what students and parents have said about working with us!

Why Use a Coach?

We’ll ask the question another way: why NOT use a coach?

You’ve spent 18+ years preparing for this. Why not hire an expert to guide you through your school/college/specialty program applications and help you differentiate from the thousands of other applicants?

The Dean of Admissions at a prestigious school recently said: “We’re not looking for them to be larger than life. We’re looking for them to live who they are, be who they are, and show us a side of them we can be excited about. It’s not about being the best or having the most superlatives. It’s about who they are and whether they’re a good fit.”


College is NOT just a numbers game. The majority of highly selective colleges and universities consider your application materials to be “extremely important.”

Grades are Inflated

Grades are inflated = 55% of college applicants nationwide have an “A” grade point average.

Test Scores

Perfect test scores aren’t enough. Even students with perfect standardized test scores get rejected from top schools = quantitative application elements aren’t enough.


Some top schools are becoming test-optional = standardized tests are ubiquitous. See here for the most updated list of test-optional schools:


Students are judged by the academic environment in which they reside; this is why “territory managers” exist = the more resources, the tougher the criticism.

Holistic Review

More schools are moving toward a “holistic review” process = schools thoroughly review all submitted materials.
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