Our process starts with a Discovery & Strategy Session and ends with perfectly polished application elements.

We support you every step of the way.

Step 1

Discovery and strategy session

Step 2

Outline application elements and deadlines

Step 3

Complete 4-5 drafts per application element under guidance of application coach

Step 4

Perfectly polished application is submitted

Every student has a strong, unique story, even if he/she doesn’t realize it. We are experts at crafting and developing that story. We are also experts at providing a support system during a very stressful time in your life.

Together, let’s develop and showcase YOUR unique story to differentiate you amongst similarly qualified applicants. Let’s work together to bring out YOUR best!

Click on the links to read what students and parents have said about working with us!

Why Use a Coach?

We’ll ask the question another way: why NOT use a coach?

You’ve spent 18+ years preparing for this. Why not hire an expert to guide you through your school/college/specialty program applications and help you differentiate from the thousands of other applicants?

The Dean of Admissions at a prestigious school recently said: “We’re not looking for them to be larger than life. We’re looking for them to live who they are, be who they are, and show us a side of them we can be excited about. It’s not about being the best or having the most superlatives. It’s about who they are and whether they’re a good fit.”


College is NOT just a numbers game. The majority of highly selective colleges and universities consider your application materials to be “extremely important.”

Grades are Inflated

Grades are inflated = 55% of college applicants nationwide have an “A” grade point average.

Test Scores

Perfect test scores aren’t enough. Even students with perfect standardized test scores get rejected from top schools = quantitative application elements aren’t enough.


Some top schools are becoming test-optional = standardized tests are ubiquitous. See here for the most updated list of test-optional schools:


Students are judged by the academic environment in which they reside; this is why “territory managers” exist = the more resources, the tougher the criticism.

Holistic Review

More schools are moving toward a “holistic review” process = schools thoroughly review all submitted materials.
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